“My crown is in my heart, not on my head; not decked with diamonds and Indian stones, nor to be seen: my crown is called content, a crown it is that seldom kings enjoy.” (Shakespeare: Henry VI Part 3)

#digitaloriginals

I’m thrilled to announce the launch of a new project created for the #DigitalOriginals series by the Canada Council for the Arts and scheduled for release this fall.

#mycrownisinmyheart, an original operatic video art creation, is both a product of and a reflection on life as a freelance musician in the context of a global pandemic. A veiled reference to the etymology of the coronavirus, arising from its crown-like ring of surface proteins, this quote from Shakespeare’s King Henry VI evokes the lasting impression this pandemic has etched on our collective psyche and marks the Shakespearean connection to the unique world of Thierry Tidrow’s composition “The Cause of Thunder”. A 2017 commission for solo countertenor written during a self-imposed isolation, this work provides an ideal starting point for operatic performance in the context of a global quarantine: taking as its inspiration the blurring of identity and gender often associated with the countertenor voice, “The Cause of Thunder” snakes its way through the soliloquies of Hamlet, King Lear and Prospero in a monologue that is once disorienting and yet strangely lucid and moving. The instability and constant shifting of reality evoked by this piece serve as a highly poignant expression of my own condition during the pandemic, where weeks melt into each other, the tasks of daily life seem to be oftentimes overwhelming, and one’s state of mind can quickly turn from quiet hopefulness to severe anxiety or protracted depression. 

Over the next several weeks, I will be releasing short excerpts of my ongoing work on my blog page as well as via IGTV, culminating in the full release later this fall. You can make sure not to miss a post by finding me on instagram, twitter and facebook (links below) and by following the hashtag #mycrownisinmyheart.

This project was made possible by the Canada Council for the Arts as part of their #DigitalOriginals initiative.

Plan Your Content

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If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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Categories and Tags

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If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.

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Pages vs. Posts

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If you’re new to WordPress you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes CMSs, like WordPress, great platforms for integrating blogs with traditional websites.

Pages

Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within WordPress these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favorite company’s website you don’t expect the content to be very different from what was available there a week ago.

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